Climate Change is affecting people in lots of ways. Why not have a look at the Global Eye website for some mini-case-studies of the ways in which people's lives have been affected by climate change?
And for a light-hearted analysis of the ways in which our lives could change as a result of global warming, have a look at the advertising campaign 'Global Warming Ready' from Diesel. The campaign includes newspaper, magazine and billboard adverts and has provoked a lot of debate - what do you think about it? Here are some of the images:
Submerged London!
Tropical Birds in St Mark's Square, Venice, Italy!
Rio de Janeiro underwater!
The Great Wall of China buried in a sandy desert!
Tropical plants in Paris!
Here is the movie campaign:
Mel Young (New Consumer) has called for a boycott of Diesel’s clothing line. “Diesel is appealing the worst aspect of human nature – one of greed and selfishness. Perhaps the people who own Diesel might like to watch films of children dying in floods in Bangladesh, where existing floods are being exacerbated by climate change. It might just get them to understand that making ‘funny’ little advertising campaigns out of misery really is beneath contempt.”
And here's a comment from Alisha Fowler (Global Climate Change blog) "I still feel that these ads communicate to most that they should, rather than worry about weather changes we are experiencing, dress for the weather and consume to cope. The ads reinforce our short term economic thinking, conspicuous consumption - and ethnocentric lifestyle. Why worry about global warming, after all - if the ocean gets warm enough and rises enough - you can go to the beach right there in the big apple!"
WHAT DO YOU THINK ABOUT THE DIESEL CAMPAIGN?
Mel Young (New Consumer) has called for a boycott of Diesel’s clothing line. “Diesel is appealing the worst aspect of human nature – one of greed and selfishness. Perhaps the people who own Diesel might like to watch films of children dying in floods in Bangladesh, where existing floods are being exacerbated by climate change. It might just get them to understand that making ‘funny’ little advertising campaigns out of misery really is beneath contempt.”
And here's a comment from Alisha Fowler (Global Climate Change blog) "I still feel that these ads communicate to most that they should, rather than worry about weather changes we are experiencing, dress for the weather and consume to cope. The ads reinforce our short term economic thinking, conspicuous consumption - and ethnocentric lifestyle. Why worry about global warming, after all - if the ocean gets warm enough and rises enough - you can go to the beach right there in the big apple!"
WHAT DO YOU THINK ABOUT THE DIESEL CAMPAIGN?
1 comment:
The health of our planet is in human hands.
My hands are human.
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